Write stronger headlines

Get not only a list of the most useful headline formulas, but also see how to use them in practice

101 Headline Formulas

  • Examples of each headline formula
  • Explanation of how/when to use each formula
  • Tons of unusual formulas you likely haven’t seen before

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Peter helped me increase my sales by 423%.

Danny Iny

When you work with Peter Sandeen, you have a thought partner and an expert on your team. Rarely do deep knowledge and pragmatism come together in one person, as they do with Peter.

Constance Dierickx

Even though I have coached thousands of business owners in developing their own marketing and message, I turned to Peter.

Jon Goldman


I don’t specialize in a specific tactic or tool. Rather, I’ve focused on figuring out what you actually need to communicate with your marketing, so people buy, since I got into marketing full time in 2011.

Initially I wrote sales pages for marketing companies that already had good sales pages. They tested my page against theirs and when mine generated more sales, I got paid. I never lost, but there was one tie. It wasn’t thanks to eloquent prose. Instead, it was because I saw clearly what would motivate people to buy the offer.

My clients range from business SaaS to high-tech manufacturers and from consultancies to personal coaches. Your marketing should always look unique (otherwise you won’t stand out from the competition). However, the underlying principles are the same, no matter what you sell or who your customers are.

Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then (breaking the $1mil line).

Halfdan Hansen

Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.

Mikki Aalto-Ylevä

The [new messaging] helped us not just define our product’s greatest benefits, but also wording it in a way that put them into perspective for the buyer to understand.

Rasmus Bjergegaard