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Behind the scenes of a high-impact website update

Most website update projects fail to generate measurable improvements to conversion rates.

On the other hand, in the almost 10 years when I’ve helped people with their websites, only one project didn’t improve conversions (and in that case, I didn’t get to check the implementation, see the data, or help with troubleshooting).

It’s certainly not because I’d be especially good at design or technology. Instead, it’s because I focus on the essentials.

When I updated my website the last time, I recorded a video of the whole process. So, if you’d like to see behind the scenes of a high-impact website update, watch this video.