Marketing tactics don't make people buy.
It's what you say with your marketing that makes the difference.
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1. Know what to say with marketing
People need to see how valuable your offer is. A strong value proposition includes the top 3 most compelling things you can say.
2. Build a path that leads to sales
Tactics don't generate sales alone. Without a clear sales funnel, it's impossible to get consistent results.
3. Stay focused and enjoy
When your marketing is set up, you can optimize conversion rates and spend your time on things you enjoy.