See how companies of all sizes . . .
Differentiate more effectively
and Stand Out as the Best Option for your target market
In this 60min LIVE presentation:
NOTE: There’s nothing for sale during this presentation
- Why you need to understand your target market backwards
- Why the most valuable benefits often make little difference to sales — and what to talk about instead
- What you are truly compared to — and what it takes to differentiate in a way that increases sales
- Why you should NOT talk about all the great reasons for people to buy from you
- How to defend and grow your advantage against bigger companies and new competitors alike
- What makes your message cut through the noise and memorable
Watch the recording now
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Peter helped me increase my sales by 423%.
When you work with Peter Sandeen, you have a thought partner and an expert on your team. Rarely do deep knowledge and pragmatism come together in one person, as they do with Peter.
Even though I have coached thousands of business owners in developing their own marketing and message, I turned to Peter.
About PETER
I don’t specialize in a specific tactic or tool. Rather, I’ve focused on figuring out what you actually need to communicate with your marketing, so people buy, since I got into marketing full time in 2011.
Initially I wrote sales pages for marketing companies that already had good sales pages. They tested my page against theirs and when mine generated more sales, I got paid. I never lost, but there was one tie. It wasn’t thanks to eloquent prose. Instead, it was because I saw clearly what would motivate people to buy the offer.
My clients range from business SaaS to high-tech manufacturers and from consultancies to personal coaches. Your marketing should always look unique (otherwise you won’t stand out from the competition). However, the underlying principles are the same, no matter what you sell or who your customers are.
Peter brought clarity to our marketing. We’ve approximately doubled our online sales each year since then (breaking the $1mil line).
Almost no one can differentiate themselves in our industry, but now we have a marketing message that clearly separates us from competitors.
The [new messaging] helped us not just define our product’s greatest benefits, but also wording it in a way that put them into perspective for the buyer to understand.
