NOTE: This course is no longer available.

Is it Possible that a Simple, Automated Funnel Creates Lots of Sales?

When you focus on the key pieces of an effective funnel, getting results is easy. And with good instructions, it doesn’t take long to create.

How many marketing tactics do you use?

Social media, blogging, emails, ads, webinars, SEO… You have a lot to do when you run your own business.

And that’s a problem for most people. Your results aren’t what you want them to be, but the tactics you’ve tried haven’t changed it. And you don’t have time to build a massive sales funnel—even if you’d see some guide for it.

You’ve spent months or years trying to reach the kind of freedom having your own business can create. Just like thousands of others.

And if you’re anything like most business owners, your marketing looks a lot like an incomplete staircase.

When you follow the usual advice on marketing, you’re likely to miss some key pieces of the funnel. You learn a lot about the individual tactics. But putting them together in the right way is a different skill.

Yet, it doesn’t have to be hard.

You can build a simple, clear sales funnel and make more sales within weeks. All you need is practical instructions on how to do everything you need to do.

Build a sales funnel that creates sales, so you reach your goals

Most people who never get the freedom they’re working for wonder “what could’ve been.” And for most of them, what they dream of “would’ve been” within their reach.

But they didn’t focus on the right things.

You can spend any amount of time doing marketing and not get results. The time you spend doesn’t translate into sales if you don’t have a sales funnel that converts.

Why?

Let’s look at the alternative. Let’s say you’ve already built an effective sales funnel that creates sales consistently.

All you need to do then is get traffic to the first page of the funnel. You can use whatever method you like. Ads, social media, blogging…

And when people come to the first page, you make sales. It’s predictable and consistent.

That makes it easy to grow your business. You know, for example, that you make on average $3 for every new person who joins your list.

You can then spend $1 to get a new subscriber and get $3 back. Or you can just spend some time to drive the traffic “free” (not counting your time) and net the whole $3.

Multiply that by 10,000, and you see the power of an effective sales funnel. And why it’s almost impossible to grow your business without one.

But when people try to build a sales funnel for themselves, they usually get stuck. The things they’d have to do are too complicated, or they don’t have clear enough instructions.

And even with decent instructions, you will have questions about how to apply things into your business.

That’s why I never suggest to my clients that they would start with complicated funnels. You need something that works. And the simpler and clearer it is, the faster you start making more sales.

More about that in a moment…

Do what you want to do—in your business and personal life

Your business isn’t only supposed to give you freedom to do what you love on your spare time and with your family. Even that’s more than what most business owners get. But it’s not all you should aim for.

When your sales funnel generates sales automatically, you can do what you want to do. Maybe it’s helping people. Maybe it’s creating content. Maybe it’s client work.

You don’t have to spend all your time thinking of what would make your marketing work.

People often talk about automated sales funnels. It’s so common that it seems like hype.

Yet, countless business owners have automated funnels. And you can have an effective, automated funnel as well almost regardless of what your business is like.

That said, in some situations you shouldn’t even try to automate your entire funnel. If you tried, you’d lose any chance you had to make sales.

But even in those situations, you can still automate most of your funnel. For example, service professionals often should add an application step into their funnel. A personal call is often also needed.

You might think that means that the “same” funnel structure can’t work for all kinds of businesses. And to some extent that’s true.

But you just need to know the adjustments you need to make. That’s not hard when someone’s there to show them to you.

You shouldn’t shy away from building a clear sales funnel just because you think it might be difficult. That’s not how your business grows. And it doesn’t even have to be difficult.

Don’t waste time on things you don’t need

A sales funnel doesn’t need to be complicated to work. You can make tons of sales without ever knowing how to use fancy technology.

You don’t need to track video consumption, customize emails dynamically, or use retargeting. You just need to make sales, right?

The sooner you have a high-converting sales funnel in place, the sooner you make more sales. The simpler the funnel and the more practical the instructions, the faster you can build it.

So, don’t fall for the idea that you need something fancy to make sales. The opportunities technology creates are intriguing, but they can also be a huge distraction.

Of course, you can get even better results when you use the great tools that are available. The only reason those great tools usually don’t seem to work is that people don’t know how to use them right.

So, start with something clear and simple. That’s the smart way to go.

If you want to be even smarter, start with a simple funnel you can improve later.

The highest-converting sales funnels are not the simplest. So, you shouldn’t avoid them.

When you build the right kind of simple funnel at first, it’s easy to improve with the fancier tactics and technology later.

Sales Funnel Action implementation course (beta)

Follow the course, and your simple sales funnel is ready within weeks. It will generate sales for you every day automatically.

All you need to do is follow the practical instructions. You even get personal answers to your questions, so you won’t get stuck with anything.

You start by building a “PS Funnel.” “PS” stands for “Painlessly Simple Funnel.”

But you also learn the “PPS Funnel” you can turn the simple one into.“PPS” stands for “Perfect Painlessly Simple” funnel.

The “PPS Funnel” is also clear, but it’s not quite as simple. It’s much like the funnels you see the smartest marketing experts use for their most important promotions.

We’ll look at the “PPS Funnel” in a moment. But first, here’s the “PS Funnel” you’ll start with.

It has three main parts:

• An opt-in page and the “freebie” people get when they join your list.
• A “thank you” page with a video.
• An email sequence with four emails.

It looks simple. And it is simple. But 90% of people who start to build something like this never finish. And 5% make some mistakes, so it doesn’t work anyway.

Yet, it is easy to create. All you need is clear instructions. And that’s what the Sales Funnel Action implementation course is all about.

It’s made up of five trainings that go through everything you need to do.

1 – Your opt-in page and freebie

You can build a great opt-in page in minutes—even without fancy software.

Why? Because the best opt-in pages are simple.

Most people try to build something far too complicated, so their results stay low.

When you know the few specific things you need to have on your opt-in page, your email list will grow much faster. In most cases, you can expect at least 20% of visitors to subscribe.

In this training, we go through all the key elements of a great opt-in page. And we look at how you build yours.

But a great opt-in page is nothing without the right kind of freebie.

No, your freebie can’t be just anything people opt in for. It has to make people want to buy your product.

If your freebie doesn’t make people more likely to buy your product, it’s not useful. It can even diminish your sales.

We go through three types of great freebies you can use to lead people closer to buying while giving them great value.

• “The big picture” freebie
• “Evaluate your need” freebie
• “Something useful you can’t use without the product” freebie

These freebies all have their ideal uses. We look at each one, so you see which one is best for you. And of course, you can ask any questions you have, so you don’t get stuck.

We also look at the best formats for freebies. Not only the most effective, but also the easiest and fastest to create.

You can create your freebie and set up your opt-in landing page in a weekend with what you learn. That’s because you just need to follow practical instructions. And if you have any questions, you can ask them directly from me.

2 – Your video

A key piece of the “PS Funnel” is the video. And as you probably already know, a well-built sales video generates more sales than almost anything else.

In this training, we go through the specific video structure you use in this funnel. You understand what each part of it is supposed to do, so you can create your own with ease.

The structure is similar to the most famous video sales letter structures. But it’s modified to work even better in the “PS Funnel” structure.

One difference separates this video structure from the usual ones. This one doesn’t feel like a sales video.

You’ve probably seen some basic sales videos. They might start with “I’ll let you in on a little-known secret about taxes the government doesn’t want you to know.” Or maybe they say, “Scientists just discovered this new plant that helps you lose weight.”

You don’t need to say anything sleazy like that. The video is genuinely interesting and useful. So, even if someone doesn’t buy, you still got to help them.

You get a structure template you can follow to create your own video. And we go through the structure during the training, so you know exactly what to do.

Even if you do it slowly, you’ll have plenty of time to finish it before the next training.

3 – Your emails

You’ll make some sales even without the emails. But they are an important part of this funnel structure.

The emails often quadruple the sales. So, don’t dismiss their importance.

In this training, we go through the four emails in the funnel. The emails are simple. But you need to know what they’re supposed to do—and how.

These emails aren’t sales-y. So, no need to worry about hammering people with sales emails.

When you follow the structures and templates, these emails will be helpful on their own. Many people will likely reply to you just to thank you for the emails.

You get structure templates for the emails, so writing them is fast and easy. And if you feel like you don’t understand something, you can reach out and ask.

The “PPS Funnel”

The simple funnel you build first can generate lots of sales automatically. But it’s not always the best possible structure.

If you sell something more expensive, you’re likely to get even more sales with the “PPS Funnel” structure.

The last two trainings cover the “PPS Funnel’s” pieces in detail.

 

4 – The videos (for the “PPS Funnel”)

These videos follow the same high-level structure you used for the simple funnel video. But there are some important differences.

Since there are four videos, you have a lot more time to go through things. So, you need to put in more information to keep the videos interesting.

But you can’t just put in whatever to fill the time. It all has to fit together in a way that keeps people interested and happy to watch them.

And most importantly, the videos need to make people want your product or service. If they don’t, what’s the point?

During this training, we go through the structures for each video. And you get structure templates you can follow to create your own videos.

5 – The emails (for the “PPS Funnel”)

The “PPS Funnel” has more emails than the simple funnel. And they all serve a purpose.

But you don’t have to write every one of them right away. You learn which ones to prioritize, so you get your “PPS Funnel” launched as quickly as possible.

The most important difference compared to the emails in the simple funnel is the “after funnel” follow-up.

Just those three emails can make a huge difference to your results.

Perhaps the best part about them is that you can add them to the simple funnel as well. You don’t need to create the extra videos to get the benefits from the “after funnel” follow-up.

We go through all the structures for the different types of emails during the training. And you get structure templates for each email, so writing them is easy for you.

Bonuses?

I will likely create bonuses for the training based on what you ask for. Here are a few ideas I have at the moment:

• The “next-next level” funnel. If you’re up for it, there’s a whole other level of complexity you can get to with your funnel. And if you know how all the additional pieces fit together, it can make a great difference to your results. But to be clear, this is so advanced that I can only recommend it to marketing experts and serious business owners.
• A practical guide to up-sells, down-sells, cross-sells, and your back-end. All these can have a massive impact on your income. Everyone knows that. But few people ever use them well.
• A simple, clear guide to accurate tracking. If you don’t track your results, you can’t make the right decisions about what to do to improve your funnel. At least you need to know how to track your traffic sources and the results each source creates.
• A guide to all the technology you need. I don’t think this will be necessary because the technology side of these funnels is very simple. But if people ask for it, I don’t mind creating step-by-step guides.
• A practical guide to writing an effective sales page. Writing a sales page can seem daunting, but it doesn’t need to be difficult. You can add a sales page to both funnel structures—and it will likely make a positive difference. So, if people ask for this, I’ll create it.
• A quick guide to checkout pages. You might not realize how often people get as far as the checkout page before they decide to back out. You can do a lot to make more people finish the sale.

As I said, I will likely create bonus resources. And I’ll base them on what you and the other people implementing the funnel into their businesses ask for.

The 90-day “no risk—huge potential” guarantee

This is a “beta” version of this course. You might have some questions. That’s why you get unusual access to personal help.

And as you know, the potential is huge. Whether your goal is to make 5, 6, or 7 figures a year (or more), you need an effective sales funnel.

But if you aren’t happy with the results or the implementation course itself, you get your money back. No problem. Just let me know within 90 days.

Build Your Sales Funnel Now

The Sales Funnel Action implementation course

It’s one of those things you can push forward as much as you like. But you need to do it before you can expect to get good results.

Now you can just follow practical instructions to build a simple, clear sales funnel within weeks. In most cases, it will be completely automated (but we’ll cover all options you need to know about).

You get templates for everything you need. And if you ever have a question, you can ask me directly.

You won’t waste any more time trying to piece together something that might work. You build the things you need, you know how they fit together, and you have it all ready within weeks.

And when you want to take the next step, you can create the “PPS Funnel”—or just some parts of it—to generate even more sales.

Because this is the “beta” version of the training, you pay only two monthly payments of $97. If I ever turn this into a “perfectly polished” training, the price will likely be around the normal $997 or $1,997. And there might not be almost any personal support included in that.

Join the Sales Funnel Action implementation course

You get practical instructions and personal support to creating a simple sales funnel that generates sales consistently.

This course is no longer available. If you’d like to hear about the current (and improved) options, contact me, and I’m happy to talk about what would be best for you.

FAQ

Do I have lifetime access to the trainings?

Yes. Or to be exact, as long as I have this business, the trainings will be available. I won’t make promises on behalf of the next generation.

What if I fall behind or can’t start right away?

No problem. You have unlimited access to the trainings anyway.

Does this work in ___ market/industry? Can I sell ___ with these funnels?

Probably yes, but you can ask me via email if you want to be sure (contact {at} petersandeen {dot} com). But here’s a good guideline. If your product is more complicated and costs more than a tomato, these funnels will almost certainly work.

How does the personal support work?

If you don’t understand something, send me an email. Does it need to be more complicated than that? But to be clear, I can’t read through video scripts or emails. That would take weeks when there are many people in the course. So, when you reach out, please be specific about what you didn’t understand.

Does this work with ___ email service provider? Does this work with ___ website? Does this work with ___ video host?

Yes. You can do everything you learn with every email system (AWeber, MailChimp, Infusionsoft…). You can do everything you learn on practically any type of website (WordPress, Joomla…). And you can use any video host you want (Wistia, Vimeo, Yuvid, YouTube…).

Can I do this if I’m not good with technology?

Yes (probably). You need to be able to create a new page on your website and set up a few emails into your email system. And you need to be able to create a simple slideshow video (which is surprisingly easy). So, unless you’re scared of touching the mouse, you should be fine. And if a lot of people have questions about the tech, I’ll create a bonus about it.

I don’t have a product/service yet. Does this still work?

Not really, unless you sell affiliate products. If you have nothing to sell, what would the funnel be for? But as soon as you have a product/service to sell, you can use what you learn, so you’re welcome to join.

Do these funnels work if sell affiliate products?

Yes. You can sell other people’s products as an affiliate. And other people can send traffic to these funnels as your affiliates.

Is this going to be fun?

Definitely :-) At least if you think taking huge steps toward your goals is fun. And as I hope is clear by now, this course will be as practical as I can make it. That should take away most of the reasons it wouldn’t be fun.

What if you decide to create the “perfectly polished” version of this course. Will I get access to it?

Yes, definitely. And you don’t need to pay for it. I’m doing this “beta” course to get feedback from you, so I can make the final version as great as possible. That said, at the time of writing this, I haven’t decided if I’m going to create that version.

I have another question or I’m not sure if this is right for me. What do I do?

Send me an email to contact {at} petersandeen {dot} com. Let’s figure it out. And to be clear, I don’t mind telling you if this isn’t a good fit for you for some reason.