Make sure you’ve got all the business basics in place
Every competent marketing expert agrees you can’t expect good results if you haven’t made sure you’ve gotten the business foundations right first. Here are those foundations.
Different experts will organize the list differently, emphasize different things, and have a unique twist on some of them.
But they do agree on what are the foundations.
If you don’t have secure business foundations:
- No matter how much marketing you do, you won’t get consistent results.
- It is exceedingly time-consuming to make any sales, and you rarely get ideal clients.
- You’re relying on luck.
“Peter Sandeen runs one of the very few marketing sites that deliver real, practical value with every article – and no filler content!
It’s on the short list of sites I personally subscribe to and I think it should be on the short list of anyone who’s serious about marketing and business success.”
—Danny Iny