If you’re having trouble making sales as usual, trying harder is unlikely to help much. Just trying harder is inefficient at the best of times. When it’s hard to make sales in general, you’d need to do even more to see any more sales thanks to it.
If your usual target customers aren’t buying your usual products or services, you have to try something else. Or you can wait for the slow death of your business.
Assuming you aren’t ready to give up, you have two options: reposition your offers or create new offers.
Both have their own challenges. It can seem hard to decide which is the better option for you. But you must choose and take action.
Here’s how you make an informed decision.
For the first time, I’ve also published this article in Finnish (with a few notes specific to Finland).